How would you like your business to be found more easily on local search engines? This guide will help you improve your local SEO (search engine optimization), both on your website and elsewhere online.
When someone doesn’t have an accountant and needs help with taxes or accounting, what should they do? Do they consult their phone book? Maybe, if they still live in the 20th century. In today’s world, it’s more likely that they’ll use a search engine like Google or even ask Siri or Alexa.
As a result, they are finding more and more customized results based on factors such as location. Search for “accountant near me” on Google and you’ll probably see results similar to the one below.
Let’s dissect that.
The first few results are frequently advertisements, which are placed there by businesses that use Google Ads to appear whenever someone searches for “accountant near me.” This has nothing to do with SEO and is more commonly referred to as SEM (search engine marketing). That is a quick way to the top of the search results, but it is not free.
Following that, if Google knows your location, you may see a map of the local area with some local accountants pinpointed. Is your company listed in your own search results? If not, this article will explain how to change that.
Following that, you’ll usually see ‘organic results,’ which are links to web pages that Google believes are most likely to satisfy searchers looking for an accountant in the area. You’ll want your company to appear near the top of these results as well.
However, the first few organic results are not always accounting firm websites. In this example, you’ll see links to accounting firm directories. You will want to be included on those lists as well.
All of this takes time, so if your company is difficult to find in search results, you should address the issue now so that your next generation of clients can find you during tax season. So, let’s get this party started!
Your Step-by-Step Guide to Local SEO for Accountants
This article will concentrate on your top four initial considerations. If you complete all four steps, the cumulative effect will be greater than if you only complete a couple of the steps.
Before we begin, please take a moment to determine your company’s contact information. It is critical to maintaining these throughout each step below. If you ever use slightly different names when referring to your business (e.g., “Ramaphosa and Zuma Accounting”, “Zuma & Ramaphosa, CPA or CA(SA) or BAP(SA)”, “Zuma & Ramaphosa, Inc”) or hand out addresses or phone numbers that aren’t completely identical in every respect, now’s the time to decide exactly what those should officially be going forward. If you don’t do this, you’ll complicate things for search engines and other influential websites, and potentially give your competitors an advantage.
Open up a document right now and type in the following items, so you can easily copy and paste them whenever you need them throughout this process. This will ensure complete consistency.
- The name of your company
- The full address of your business, including zip or postal code
- The primary telephone number of your business, including area code
Now for the first step…
1. Create a professional Google My Business profile.
- If you haven’t already signed up for a Google My Business profile, do it now. There should be one in every small firm.
- Make sure to include the exact business name, address, and telephone number discussed above when creating your profile. When asked to categorize your business, choose the most appropriate option. If your business is solely focused on tax preparation, a tax-related category may be appropriate. If not, consider a category such as “accounting firm” instead.